Magnolia Table Volume 3 Cookbook Launch

With the release of Joanna Gaines’ book, Magnolia Table Vol. 3, Magnolia hosted a cookbook launch activation event at the Silos to promote the cookbook, which quickly became a New York Times #1 bestseller. I worked with others on the creative team to design the activation wall, directional + informational signage, and a poster wall promoting the cookbook.

Audra Frieden: Design, Photography

Taylor Wilcox: Art Direction, Design
Kelsie Monsen: Design
Whitney Kaufhold, Laura Rieland: Creative Direction
Aly Lamoreaux: Copy + Voice