MyDenver Summer + Skyline Beer Garden
The MyDenver Summer campaign is a marketing initiative of the Downtown Denver Partnership to bring more people downtown for the summer of 2024 and visually reposition the existing mydenver brand to better connect with the community. The campaign draws attention to what Downtown Denver has to offer through 4 key pillars: Eat + Drink, Shop, Explore, and Stay.
Audra Frieden: Lead Design, Photography
Campaign Development: Cristina Gonzales
Additional Design: Bobby Windauer
Skyline Beer Garden Sub Brand
Each summer, DDP transforms Skyline Park (a small public green space in the heart of downtown) through activations like the Skyline Beer Garden. In 2024, the beer garden was visually rebranded to be incorporated as a sub brand of the MyDenver Summer campaign, leaning into the pillar of Eat + Drink.
Contributors:
Audra Frieden: Lead Design, Photography
Campaign Development: Cristina Gonzales
Additional Design: Bobby Windauer