MyDenver Summer + Skyline Beer Garden

Each summer, the Downtown Denver Partnership transforms Skyline Park (a small public green space in the heart of downtown) through activations like the Skyline Beer Garden. In 2024, the beer garden was visually rebranded to be incorporated as a sub brand of the MyDenver Summer campaign. After designing the new brand for both MyDenver Summer and Skyline Beer Garden, I started the development of the event collateral that set the scene for the environment and experience of the beer garden, including signage and fence wrap.

Audra Frieden: Lead Design, Photography

Campaign Development: Cristina Gonzales
Additional Design: Bobby Windauer